More Options is a boutique consulting firm. We are a group of experienced international management consultants, specialised in international strategic marketing, corporate management and business development.
We provide business development consulting to customers who wish to successfully do business in the EU and other highly competitive markets. We guide our customers for international competitive readiness, and assist in the change management. We develop together with our clients the business and action plans necessary for new market entry, further growth and development. We design the market-research that will serve as base for these strategic and tactical plans. We assist our clients deploy their international expansion with brand development and management, especially focusing on broad international brand recognition.
Our company has grown out of our consultancy company in China with operations in Shanghai, Beijing and Suzhou. Since 2000, we have advised our clients on developing business in China, with a strong focus on managing production operations abroad. Since 2004, we subsequently advised our Chinese clients on developing their businesses in Europe. We focused on developing commercial overseas distribution operations for several Chinese manufacturers. We developed and steered the operational and supply-chain management of this expansion. Most importantly, we have successfully advised on overcoming the differences in cultural, marketing and sales approaches that the Chinese firms faced when entering these new markets.
After the successful sale of More Options China in 2013, we moved to Europe and created More Options Inc. Our first office is located in the outskirts of Brussels, Belgium, the capital of the EU, the European Union. This is the capital of institutions and policy making for the European market, which is now the largest business market in the world. We mainly advise foreign firms on how to do successfully business in the EU.
Since 2016, we operate our second office in Istanbul, Turkey. This is such a unique city, a mosaic of cultures and the only city in the world that truly links two continents, Istanbul, Turkey. Turkey is a fast growing economy that is the direct neighbour of the largest market in the world, the EU. With this office, we actively help Turkish entrepreneurs understand the opportunities the EU can offer them in terms of commercial expansion, growth and profitability. We guide them through the roadmap to avoid all potential obstacles that can arise when entering this large and multi-cultural market.